“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side. We’re making the brand more relatable and more authentic.”

I think that’s the most hilariously disingenuous thing I’ve heard in a long time. Whoever built this campaign should be sacked. It’s woefully bad. I’m stumped…and kind of embarrassed for them.

Jesus…

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Writer on Psychology of Creativity, Human Performance, Behaviour & Expertise | Examining Happiness & Work | Slight Perfectionist | larrygmaguire.com/subscribe

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