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036 - SEO For Artists

Perform this basic On-Page SEO on every article to help people find your stuff online

Welcome to the Editor’s Journal; A daily thought on writing, the creative process, art, work, the world and how it all goes together. Every morning I rise early, I sit here in the quiet of my kitchen and I write whatever’s prominent. I have a bunch of article ideas saved, so I’ll either pull from them or write something new. I also write at larrygmaguire.com. I hope you enjoy the read.

Let’s Talk About On Page SEO

So I mentioned On Page SEO above, so let’s talk about that.

The Basics Of On Page SEO

There are some basic on page SEO principles you should follow when you create your content, be that product pages or service pages if you want the Search Engines to find you.

Keywords

Careful selection and use of keywords in your content is vital to be found online. If you are not already taking the time to select the right keyword for your content then you need to start.

Page/Post Title

Your page title is probably the most important thing to get right. It’s certainly the first thing people see on social media or in Google search results, so it needs to communicate what your page is about.

Page/Post URL

Your URL structure is very important and is one of the key factors that Google uses to gauge the value of your content.

Meta Description

The meta description is the text that shows up below the blue link in a Google search result.

Internal Linking

Internal links are hyperlinks within the body of your content that link to relevant pages throughout your own site. Internally linking your pages and posts to one another is a critical element of on page SEO.

External Linking

External links are links you place on your site that point to external relevant resources on other websites. The links you add should always go to trusted sites with good Domain Authority.

Article Length

The jury is somewhat out on article length.

Article Structure

Formatting your article is important so that people can read it without getting blinded by boredom.

  1. Include an Introduction. Your introduction should outline the problem and benefit to reading the article. It should also lead the reader into the main article
  2. Use sub headlines. Sub headlines help break out the higher level points you want to make.
  3. Use short paragraphs. Go for short, one or two sentence paragraphs.
  4. Use bullets and numbering to further break up your points and steps.
  5. Add Images and screenshots to break up the content and illustrate various points.
  6. Use Quotes from trusted sources, again to break up content, but more importantly to back up your points.
  7. Use Click To Tweet from CoSchedule to add Tweet boxes so your users can share your stuff.
  8. Add A Conclusion, a summary of main points from your article.
  9. Add A Call to Action. What do you want the reader to do next? Download your document? Signup for your newsletter? Buy your product?

Categories & Tags

Every page and article on your site should have relevance for your visitor. How we build this relevance is by utilising post categories and tags correctly.

Screenshots & Images

Many sites online don’t optimise images and screenshots on their web pages. They don’t realise it, but this poor practice can cost them results in searches.

On Page SEO Resources

There are endless resources online where you can find out more about optimising your website for search. Almost too many actually.

Finally…

SEO is not the end all and be all of marketing online, but it helps — a lot.

Like More of This Kind of Thing?

Writer on Psychology, Philosophy, Society & Culture | Examining Happiness at Work | Slight Perfectionist | Introvert | Humanist Socialist | larrygmaguire.com

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